My name is Indiana Caba. I have 8 years experience as a senior UX and Product designer, specially focused in both B2B and B2C startups.
I enjoy working in fast paced environments, within large or small cross functional teams. I love challenges: taking something that seems incomprehensible through the necessary steps to make it into a usable and delightful product. I like to evangelise on the need to think beyond business drivers and make stuff people actually care about.
When I’m not researching or pushing pixels, you’ll find me in a coffee shop reading, doodling, taking pictures or hiking.