Project Description

BACKGROUND

In the Window is a strikingly different social experience of objects and spaces. Immersive stories. Inspiring collections. Engaging conversations.

Applying Lean UX principles I executed, led and managed their UX efforts and design operations, which include user research, IA, analytics, concept development, design strategy, among other related tasks.

MAIN RESPONSIBILITIES

  • User research, usability testing and heuristic evaluation process
  • Analytics, A/B testing and competitive analysis
  • Concept development and product design
  • Gather business requirements from various stakeholders and R&D
  • Design team management
  • Mentorship to the team

  • Product roadmap

PROJECTS I LED & MANAGED

  • Improved the overall usability and navigation across the product
  • Guided the product roadmap
  • Translated the product from desktop to tablet and mobile app

  • Evolved the product from a showcase tool to a social media experience
  • Established good processes across all departments, specially into the design team

DOCUMENTATION

Beautiful, accurate and delightful documentation can help illustrate ideas, user journeys, process flows and research outcomes.
These documents needed to be very ‘polished’ to impress internal stakeholders and clients.

In the Window sitemap
In the Window sitemap
Wireframes: Selections project
Wireframes: Selections project
UI toolkit
UI toolkit
Userflow: Interior designer
Userflow: Interior designer
Close icon (rules)
Close icon rules

SOME EXAMPLES OF WHAT WAS DELIVERED

Mobile: search
Mobile: horizontal navigation
Mobile: horizontal navigation
Signup page (mobile)
Search (tablet)