BACKGROUND

In the Window is a strikingly different social experience of objects and spaces. Immersive stories. Inspiring collections. Engaging conversations.

Applying Lean UX principles I executed, led and managed their UX efforts and design operations, which include user research, IA, analytics, concept development, design strategy, among other related tasks.

MAIN RESPONSIBILITIES

User research, usability testing and heuristic evaluation process
Analytics, A/B testing and competitive analysis
Concept development and product design
Gather business requirements from various stakeholders and R&D
Design team management
UX mentorship to the team
Product roadmap

PROJECTS I LED & MANAGED

Improved the overall usability and navigation across the product
Guided the product roadmap
Translated the product from desktop to tablet and mobile app
Evolved the product from a showcase tool to a social media experience
Established good processes across all departments, specially into the design team

DOCUMENTATION

Beautiful, accurate and delightful documentation can help illustrate ideas, user journeys, process flows and research outcomes.
These documents needed to be very ‘polished’ to impress internal stakeholders and clients.