Project Description

BACKGROUND

Zapier is an online automation tool that connects your favorite apps, such as Gmail, Slack, Mailchimp, and more. You can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration.

Zapier is the glue that connects thousands of web apps.

SUMMARY

20%

User Research: user testing, IA, user interviews, JTBD, data analysis…

45%

Product design based on user research findings, from wireframes to prototypes to final mockups.

35%

Product strategy: led product discovery and worked closely with PMs and other stakeholders to prioritize features

ACTIVATION

As the Product Designer embedded on the Activation Team, I was responsible for helping create targeted paths that help Zapier users succeed. This involved developing delightful user experiences, rapid experimentation and data-based design, and creating user interfaces that solve users pain points.

The main two areas I focused my efforts on were:

  • Improve overall onboarding experience

  • Help users find a first use case

  • Teach users how to use Zapier

 

The responsibility and impact of all these projects were huge as all were critical for the success of Zapier and its users.

Onboarding experience

Improving the onboarding experience at Zapier was a big challenge. Our main constraints were:

  • Users can signup to Zapier following different paths.
  • If users don’t specify what apps they use, it’s hard to inspire and give them a useful use case. If they don’t create a successful zap during their first visit, probably they won’t come back.
  • Zapier is a complex product with many different uses.

In order to enhance this experience as fast as possible without neglecting the discovery phase, the team worked on two-week sprints to be able to ship small experiments to test our hypothesis and then iterate on what was successful.

I also lead the creation of an Activation team opportunity tree for the Activation team. This tool was extremely helpful to have a better view of the big picture and improve the prioritization efforts of the team. Not less important, this diagram also made the rest team more involved in the decision making process.

Other projects I worked on

  • Homepage redesign

  • Responsive newsletter redesign

  • Contributed to the design system library