Project Description


Mintel is a global and award-winning provider of Market Research. They deliver top-class data, market research, trends & insights to impact all type of business. I worked for them as Lead UX designer of several of their products with a particular focus on company’s flag product GNPD (Global New Products Database) used by top manufactures worldwide.

The biggest challenge I had to face was the building of a complex data analysis tool for GNPD. It was really interesting as it made me realize one of my biggest passions: data visualization!

GNPD analysis


  • Carry out research including personas, user flows and goals, to support wireframes and IA.
  • Applied web analytics data, consumer insights, market research, and proven user-center design principles in the creation of user interface designs.

  • Communicate with technical teams to ensure the most efficient user experience is created, always in an Agile environment.

  • Design, conduct and analyse user testing sessions.
  • Advise on general UX and product design issues across the organisation.

+ Using Agile

  • Daily standups
  • From 5 to 20 java devs in each group.
  • One or two product managers per team
  • Fortnightly sprints and retros
  • Distributed team: 50% London – 50% Chicago


  1. Research (Who are the users? What is the product? What are the goals?)
  2. Documentation
  3. Collaborate and build relationships (users, stakeholders, devs, engineers)
  4. Create early low-fi designs and maintain constant communication with stakeholders (keep everyone in the loop to prevent big surprises)
  5. Iterate & test (user test where possible)
  6. Create interactive prototypes and socialise with stakeholders
  7. Iterate & test (user test where possible)
  8. Handover for implementation
  9. Support implementation
  10. Track the success of the project based on data.


I participated and leaded the creation of user-center design processes and usability testing standards to be implemented across all company products in an agile environment: information architecture, card sorting, sitemaps, userflows and personas. I extended a culture of data-driven decisions across all the company products.


I leaded and managed the creation of an online (responsive) pattern guide and toolkit to create and maintain a common style for all the company products. This generated a common style.CSS to be used across all products to make a better use of resources and maintain consistency.

Mintel online styleguide

To support this online pattern guide I also created (& drawn!) and managed an icon font to be implemented across all Mintel products to keep consistency and improve readability (no more pixels in retina!).

I helped several teams creating prototypes in Axure and Marvel to help product management and developers visualise intended content and interactions. I was also an advocate of workshops with users and stakeholders to improve discovery processes and get a better knowledge of our users needs.


Trends (individual)